Audience Essay Plan

Apply the concept of audience to one piece of coursework.

Theories and Theorists:

• Hypodermic Syringe (Passive):

             Messages are 'injected' into the audience, the audience is powerless to the media and is effectively 'drugged'. 

• Cultivation/Drip Drip (Passive):

           Slowly introducing feeling to your audience, the audience notice it less as it is more subtle, for example less                        violence.

• Schadenfreude (Active):

              Gaining pleasure from others misfortune

• Hall's Reception Theory (Active):

             Considers how texts are encoded by producers and decoded by audiences. In some instances the audience will                    understand it, but others will not. 

         3 ways to read and interpret a media text
        - Dominant or preferred 
           - Negotiated ( Can see the idea but doesn't believe it)
           - Oppositional (Seeing and thinking the complete wrong thing) 

• Uses and Gratifications(Active)

            Actively choosing to consume a certain media for your own gratification, not being forced to consume it.  
            Gratifications:
          - Diversion - Escapsim - Information - Pleasure - Compare relationship and lifestyle 

• Maslow's Hierarchy of Needs (Active)

                

• Marxist Hegemony (Passive)

             The elite at the top control us 'The Passive Masses'. We wait and we are fed our media. 

• Liberal Pluralism (Active)

         Allowing ANYONE a voice and allowing different views and interpretations